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Month: June 2019 Page 1 of 2

Fitness Marketing In 2019

Our first three years in existence ProFit was all about Fitness Marketing and how to get leads for your business. One of the core messages we stress is having multiple poles in the water. You need to be catching fish from multiple sources and stop relying on just one single campaign, tactic, thing, to get clients into your facility.

During the early days, we were a little spoiled with Facebook. Someone could accidentally put an ad up, blink, and have 70-80 paid clients. Not just leads, but actually paid clients. You would get so much revenue for pennies!

The times have now changed.

The cost to advertise on Facebook has increased dramatically. For those of you that don’t know, when Facebook first came out it was like the Wild West – there wasn’t much competition. When we first started our ad spend expectations for clients started at $400 for a 3-week advertising period and they would come out of that with 65 clients who paid $97 each. It was crazy.

These expectations are no longer realistic.

Why? Well, let’s talk about supply and demand. Cost per impression is how you’re charged on Facebook. You’re paying for every 1,000 times your ad is shown. For instance, our CPM back in 2015 for a paid ad may have been $10-$15 dollars, but to show your add to that same group today might be $50. When Facebook first came out there weren’t many advertisers. But, you aren’t just competing against other local gyms, you’re competing for placement against the local plumber, large national brands, ecommerce, etc… There’s only so much real estate for ANYONE who is targeting that same audience, and as Facebook became more popular, the demand for that real estate increased.

This causes your costs to increase.

If you were in business three years ago, you were spoiled. Most people went all in on Facebook, which was absolutely what you should have done. It was so great because it was trackable, you can’t see a direct return for fliers. If it didn’t work well, you could just shut it off. If you dropped $5,000 on a bad flier, you can’t just shut that off. You were committed. Facebook also made it incredibly easy for just about anyone with a computer to advertise their business. However, because of this, a lot of people don’t know how else to market their business without Facebook.

Fitness Marketing
Fitness Marketing

That’s a dangerous position to be in.

We want to talk about some other ways that you can advertise your business that are NOT just Facebook.

The first way to drive in more revenue is your website.

So many people want to say websites are dead but that’s absolutely not true. 66% percent of customers will not do business with someone who doesn’t have a website. 33% of customers will refer back to a website before moving forward with doing business with them even after finding you on Facebook.

So how do you generate leads from your website? First, it’s important to have a great, fast and functional website. It’s not something you want to cut corners on to save some money. SEO is next. We double down on SEO because our BEST clients come from an organic search. I had a gentleman come in a few weeks ago and specifically said he came in because we were number one on Google. This man signed up for our highest package, and if we weren’t there, he wouldn’t have become a client. You also need to look at the content on your website. If you have a gorgeous website but no valuable content on it, it’s useless. Blogs, like you’re reading here, are a great way to present valuable information to the client and show your potential client that you are the expert in your area.

How do you get that content out?

Social media! It’s so important to educate the unaware. Most of the Fitness Marketing that’s done in the industry reaches out to the very small percentage of the population that already know and live the fitness lifestyle. The unaware is the audience that none of your competitors are going after. So how do you get in front of those people? This is where you can share your education blogs. You can also create great video content. Share information that’s going to help them. Provide them with value. Then you can create custom audiences around people that watch your videos, or read your blogs, and then retarget them with an offer. This allows you to give before you take.

The last, and probably least surprising way to generate leads, is to create a great online review presence.

This is one of the top contributors in a buyer’s decision-making process. Sometimes as business owners, it’s easy to get frustrated with the review platforms because of the negativity that surrounds them. If we think about this from the consumer’s perspective, it’s so much easier to get online when you’re mad and blast a business than it is to take time out of your day to say how much you appreciate the business. It’s your job as the business owner to ask for the referrals. You can’t expect your clients to just leave you 5-start reviews just because they felt like it. Some people might, but most only do it when they’re upset. With that being said, if someone leaves you a negative review, which is bound to happen, it’s imperative you respond. Try to resolve their issue publicly and take it as an opportunity to learn. You could find some issues in your business you were unaware of through these. When you take the time to respond, it becomes apparent you genuinely care about your client’s concerns and want to rectify the situation.

Factors That You Need to Consider While Joining Gym | Fitness Vibes

Factors That You Need To Consider While Joining Gym

If you want to lose weight and start living a healthy lifestyle, you can think of joining a gym around you. There are several gyms in Allentown PA. Working out at gym can help you enjoy a mix of various types of physical activities including strength training, cardio, and more. One can make exercise fun and be consistent. Once you’ve made up your mind to join a gym, you need to do some research to enroll with the right gym.

Here are some guidelines that can help you find the best gym:

Location

The distance of the gym from your home or office is an important factor to consider while choosing the gym. If the gym is too far, you may skip going there on a regular basis. You can look for gyms around your office so that you can visit the gym while going to your workplace or even coming back. It can be a good idea to go to gym during your break hours also. All this is possible only if you choose a gym that is close to your home or office.

Facility

It is advisable to walk into the gym personally and check out all the facilities. Check the condition of the equipment, experience of trainers, and cleanliness to make the right decision. Some female personal trainer offer free trial also, while some charge a minimum amount of fees for a one day trial. You can inquire about the same and take a trial session to find out whether you’re comfortable there.

Fees

This is an important factor that needs to be considered while selecting a gym. You can inquire about the fees at a few gyms around you and then compare them. Some gyms offer discounts and promotional offers. You can check the same with the professionals. You can opt for annual memberships to save a huge amount of money as monthly memberships will be a costly affair.

Hours of operation

If you are joining the gym for the first time, you can hire personal trainers to guide you on how to use different equipment. A good gym with modern facilities can surely make exercise fun for you. Think of the long term commitments and join the right gym to start living a healthy lifestyle.

Factors That You Need to Consider While Joining Gym | Fitness Vibes

You can inquire about the hours of operation and choose the time slot that is suitable for you. Some gyms operate round the clock while a few others have specific timings. It can be a good idea to visit the gym during your preferred time slot to check the crowd there.

When you go to the gym, check the ventilation and other amenities. Most of the gyms have snack or juice bar, steam bath, sauna, personal trainers, and audio-television facility. You can check with the professionals and get an idea about the facilities offered by the gym. No matter what your health or fitness goals may be, make sure that you choose the right gym that has friendly staff members to assist you.

moving help

Residentials & Industrials Removal Services in Calgary

Here I want to share some of the important issues and points which can really help you in getting out of the difficult circumstances. These simple tools can actually make your movers as an easiest process which you have never thought of before.

To start with the process of movers make sure that you have used regular and standard sized boxes as they will be easier to keep and maintain during the moves. Use the boxes in 2-3 standard sizes because moving help you in managements at the time of shipping and moreover piling will be easier for you in this manner.

Movers Calgary of delicate glassy items or antiques is another demanding job, you have to be very careful at the time of their packing’s. For smooth movers Calgary make sure that all the packed boxes have been properly closed with the help of tapes or other materials because open boxes could easily fell down which can be a cause of breakage. Don’t forget to properly label all the boxes right at the time of keeping’s so that it will be simpler for you to distinguish the items at the time of resetting.

moving help

Calgary furniture installer can really help you in this regard as they will not only provide you complete movers services but also provide safety schemes. If you are moving to a long-distance then it will be a good decision to hire a movers and storage providers because they will make you free from all kinds of tensions and other concerns which may disturbs you. Our self-storage facilities offer customers a number of benefits.

Some Our Sincerity

  • Our Works Are Doing Very Fast
  • International Door To Door Relocation
  • Packing And Removels
  • Shifting Of Flats, Villas and Offices
  • Frieght Forwarding
  • Customer Clearing
  • Industrial Removes
  • Transportation To GCC Countries
  • Storage Facilities
  • Free Survey And Advice
Westlake Village pool remodeling

Benefits of Fiberglass Pool Resurfacing in Westlake Village

Maintaining a swimming pool can be difficult and costly for an individual with modest means.

As for commercial places like hotels, they earn money for the maintenance and upkeep of their pools. However, when it comes to homes, Westlake Village pool remodeling has to be done on your own or by hiring someone who can do the needful.

It is highly essential to regularly maintain your pools in order to get rid of the bacteria and pathogens which may be present.

One of the most commonly used methods for pool resurfacing happens to be fiberglass pool renovation. This is because it has its own set of benefits, some of which are:

Westlake Village pool remodeling

Versatility: Fiberglass swimming pool renovations in Westlake Village can be done on a wide variety of surfaces, be it brick, concrete, tiles or any other surface. It is not easy for people to maintain swimming pools regularly and but if not done, then the sheen of swimming pools tends to diminish. In such cases, a fiberglass renovation can prove to be highly beneficial.

Strength: It is the tensile strength of fiberglass pools because of which it scores above the rest of the pool resurfacing techniques. There are a number of swimming pool resurfacing techniques in Westlake Village but it is fiberglass which is the most unique, owing to its strength. Apart from pool renovation in Westlake Village, it finds application in a number of other areas including helmets, helicopter rotor blades, ship hulls and traffic lights.

Lost Cost of Maintenance: Now this is something which most people would love to hear because swimming pool owners very commonly tend to complain about the high maintenance costs of swimming pools. The low cost of maintenance of fiberglass swimming pools in Westlake Village is because it is highly resistant to algae and discoloration. It is because of this that the pool requires very little renovation and the costs are substantially reduced in the long run.

construction companies calgary

Concrete Construction Companies

Are you on the lookout for the best concrete suppliers Calgary has to offer? Well here at Patriarch Construction Concrete construction companies Calgary we offer a superb volumetric concrete service for both residential and commercial projects in the Calgary area.

There are many concrete suppliers in the local area and we know how confusing it can be to find the right one to use. This is why we make it as simple as possible to let you know why Patriarch Construction is the number one concrete suppliers in Calgary.

We have been supplying concrete throughout the Hampshire area for many years for residential projects such as conservatory bases and driveways, as well as commercial developments like motorway signage and traffic light bases. So you know you’re in safe hands with our dedicated, friendly and experienced team.

Volumetric Concrete Mixer

construction companies calgary

Volumetric concrete mixers are an innovative invention in the concrete industry that has revolutionised the way concrete suppliers can deliver their service much more efficiently, effectively and for a much cheaper cost.

What makes volumetric concrete mixers different from rotary drum mixers is that you only pay for what you lay. This is our motto here at Patriarch Construction and one we always stick to and truly believe makes us stand out from other concrete companies.

The Volumetric mixing method allows the mixer to be contained within the pumping truck itself. The raw materials are stored in individual compartments and then measured and mixed via the in-build computer system that we can operate with a remote control.

This is great news! This means we can mix the exact amount of concrete you require for your project so you never have to worry about over or under ordering and having to pay additional unwanted costs.

Rotary drum mixers do not operate this way. They only offer a small time frame when it comes to loading the drum and mixing the concrete so you can see why our volumetric mixing method is much more favourable.

What Is an Insider Threat Program?

What your company spent years to develop can be lost in an instant at the hands of one bad intentioned employee. The statistics on employee theft of intellectual property (IP) paint a dark portrait of what employees do when disgruntled, moving on, or stockpiling for a rainy day. William Evanina, the U.S. government’s National Counterintelligence Executive in the Office of the Director of National Intelligence says, “As a corporate leader, the single most important investment in protecting your proprietary information and sensitive trade secrets is developing a viable and enterprise-wide insider threat programs”.

To paraphrase the well-worn mantra on hacking and apply it to the pandemic of Insider Threat: There are two types of companies, those whose employees have already stolen IP, and those who simply don’t know it yet.  No matter where your company is along its journey toward an effective insider threat program, success or failure is measured by the last harmful egress of research, formulas, algorithms,  strategies, service manuals, or other critical business information (CBI). Whether your effort to detect, deter, and prevent CBI loss has become an industry model or is still a nascent vision, three common components can help build a new plan or help review and adapt a mature program.

Security professionals exploring insider threat fundamentals can take a lesson from first year journalism students. Budding reporters are trained to instinctively repeat basic questions designed to get to the truth, and three of those questions drive formation of all Insider Threat programs: “What?”; “Where?”; and, “Who?” Security leaders should make it their practice to ask these three questions of their staff, key partners, and operational components of their companies. What is it that most merits protection? Where is this most critical information located, physically and in cyber space? Who amongst us requires regular access to CBI?

As the past head of counterintelligence for the FBI, a former corporate security executive for one of the world’s largest companies, and now a risk management consultant, it no longer surprises me to hear new security professionals struggle to answer these basic questions. Security practitioners sometimes perpetuate the long-standing C-suite myth that “security’s got this” when it comes to everything from a missing gym bag to a missing gyroscope. The perception that someone, somewhere, must have already addressed, planned for, or is in the process of resolving the concern of the moment, provides comfort to our senior executives and job assurance for those of us in the profession. But the comfort is dangerous and the assurance is hollow. Rather, we should work to dispel the notion that security can or should protect everything. To do that, the savvy security executive endeavors to first identify and then deeply understand exactly what represents the future of the company, where it resides, and which employees have stewardship of this lifeblood. Done correctly, in partnership with key stakeholders including Human Resources (HR), Legal, IT Risk, and Engineering, Science or Business leaders, this approach provides laser-like focus on what really matters, shares ownership across components, and generates  confidence in a process designed to protect against existential threats to jobs and share price.

Build Your Team

Successful implementation of insider threat programs hinge on assembling the right team. IP protection is a team sport and should not be carried out by one component alone. The team requires willful senior level participants who are convinced the time is right to defend the company against the threat from within. Leadership is often motivated to take this step by a crisis sparked by the loss or near loss of a trade secret at the hands of a departing or on-board employee or contractor. But waiting for such a crisis is not advisable. Gather data on losses suffered within your industry, supply chain, or customers. Talk to FBI corporate outreach contacts and ask for examples of economic espionage targeting your technologies. Talk to HR about where employees go when they depart and ask those employee’s former managers whether cumulative losses pose a concern.

Meet one-on-one with a senior thought leader in Legal, IT Risk, HR, Business Development, or Research and ask them to partner with you to assemble a team and form an Insider Threat program. Next, meet unilaterally with each proposed team member to brief them on the threat and risk to proprietary data and seek their support to more strongly defend the company. In some non-defense corporate cultures, using the phrase “Insider Threat” can still generate privacy, trust, and culture concerns. In one large company, a security leader’s proposal to discuss such a program was met with this question from the head of HR, “Do you not think we should trust our employees?” The security leader responded, “I do, and I think we should have mechanisms in place to defend our trust.” Meeting first with each partner will allow you to listen to their concerns. Limit the team to five or six decision makers from key functions. When the team is assembled start asking the first of the Journalism 101 questions.

What?

Whether a newly appointed security leader or seasoned veteran, the question at the heart of IP protection is, “What exactly are we protecting?” Responses provided by security and business leaders to this single question help measure the need for an Insider Threat initiative or the maturity of an existing program. Common responses from the security ranks include; “I’m protecting these buildings”, “I’m protecting this campus”, “I’m protecting people”.  Even security professionals in large, sophisticated corporations frequently do not cite, “ideas”, “research”, “technologies”, or “critical employees”, when asked what they protect. Follow up questions on which campuses, buildings, or people are more critical than others are sometimes met with silence or criticism that the question implies some employees are more important than others. One long-tenured security leader responded by displaying his daily automated reports advising him which doors, hallways and offices were entered, but, he could neither articulate which company functions occurred there nor how his data was relevant.

Importantly, your team should pose the “What” question to key business leaders including the CEO, General Counsel, CFO, Supply Chain leader, Research or Engineering executives, Business Development or Sales heads, and corporate audit manager. Provide context by framing the question as an attempt to identify the small subset of proprietary information that would most damage the company if it fell into the wrong hands. Various formulas and thresholds can be customized to help guide this discussion and quantify the degree of damage to finances, share price and reputational risk.

Where?

Security professionals can only truly protect that which they know is there. Once CBI is identified, the team must learn where it resides, in both physical and cyber space. In large companies with thousands of employees and facilities, this question is more easily asked than answered. Yet, the answer is vital to learning how your CBI is exposed. One large company locating its CBI discovered a proprietary formula sitting in an open folder accessible by its entire employee population. Audit of the folder revealed that employees in high risk nations had visited the folder without any valid reason.

When countering the insider threat, the physical and the cyber security of CBI must be viewed as one holistic endeavor. The behavior of data and the behavior of humans are inextricably linked and the partnership between IT Risk and Physical Security should be seamless. Once aware that specific buildings, offices, or laboratories contain CBI, protocols and checklists for enhanced safeguarding can be drafted. This initiative counters more than just the internal threat. Upon learning the location of a sensitive manufacturing process one company found the process was part of a public tour route.

Who?

The seemingly simple “Who” question can generate more consternation than the previous two questions combined, particularly from your partners in HR and Labor & Employment Law.  While answering the first two questions is often labor intensive, this last query raises issues of policy, organizational culture, and law. Companies may learn that some CBI is assigned to contractors, and the team must wrestle with the issue of whether people with less allegiance, and more transient tenure, should be entrusted with the firm’s future. Yet, identifying employees who require access to CBI is easy compared to planning how to relate to them. This discussion should include: standards for employees to receive and maintain CBI access; policies on travel and device security; enhanced computer monitoring; and, governance protocols for investigative response to suspicious conduct. Importantly, the approach to such vital and often singularly knowledgeable employees should be an inclusive one that views them as special stewards with more responsibility than the average employee.

If approached carelessly, insider threat plans can breed mistrust, alienate key employees, erode company culture, and even violate labor or privacy laws. But, a quality program can be a leader’s most important legacy, reaping tangible dividends in loss prevented, jobs saved, and relationships forged.

Originally posted in the Security Magazine https://www.securitymagazine.com/articles/88644-insider-threat-programs-a-beginners-guide

Robust Control of Continuum Robots using Cosserat Rod Theory

XENON with CSIRO has collaborated to develop the XENON/CSIRO GPU Computing Support Program, aka Student Bragger which provides compute nodes in support of research projects and GPU computing in Australia. We are proud to present our first research paper:

“Robust control of continuum robots using Cosserat rod theory”
By Ahmad Abu Alqumsan, Suiyang Khoo, Michael Norton
School of Engineering, Deakin University, Geelong, Australia

ABSTRACT

In this paper we introduce the first robust control for continuum robots that are modelled by Cosserat Rod theory. Constituted from deformable elastic backbones, continuum robots are highly nonlinear and complex. Current control approaches tend to overcome this obstacle by adopting assumptions to the robot’s structure aiming to develop models that are both accurate and applicable for real time control applications. The drawback of such approaches is that maintaining those modelling assumptions restricts the robots expected performance. Here, we overcome the drawbacks by utilizing a dynamic model based on Cosserat Rod that is free from those assumptions and capable of accommodating the backbone general deformations. This general model has not been used in robust control design before as it is computationally expensive to simulate and be used for real time control applications. In this paper, we solved the expensive computation problem by employing a sophisticated numerical method known as the Generalized- α method. For the control part, a robust controller is designed based on sliding mode. To avoid drastic changes in the actuating tension, control input saturation is considered in the design process. Simulation examples are included to verify the effectiveness of the proposed design.

How Partial Dentures Point Cook is done?

A visit to the dentist’s office isn’t just about checking for cavities anymore – there have been incredible advancements in the field of dentistry and we have responded by expanding our range of custom dental care services to suit your needs.

At Matrix Dental Denture Clinic of Victoria, we frequently perform a wide variety of general dental procedures, so you can rest assured that yours will be performed by a skilled and experienced dental professional.

Cleaning & Consultation

We all know that good oral hygiene keeps your teeth looking clean and shiny but did you know that it’s also essential to your overall health? It’s true, poor oral hygiene can contribute to a variety of dental and medical problems such as gum disease, infection, and heart disease.

That’s why dentists recommend that teeth be cleaned professionally twice a year. Teeth cleaning are the removal of dental plaque and tartar in order to prevent cavities, gingivitis and gum disease. The average dental cleaning is a routine procedure that is rarely painful and takes 30 to 45 minutes.

At Matrix Dental Denture Clinic of Victoria, we perform a variety of dental cleaning procedures, from scaling to whitening, Partial Dentures Point Cook, so you can rest assured that yours will be performed by a skilled and experienced dental professional.

Composite Fillings

For over 150 years, cavities were filled with a mixture of metals, including silver and mercury. It was perfectly normal to see dark grey areas in someone’s mouth when they laughed.

But today, you can get your cavities, as well as any other smaller hollow areas in your teeth, filled with composite fillings. Composite fillings are made from resins that are matched to your tooth’s color – so they become nearly invisible when applied.

Composite fillings also provide an excellent seal on the affected area, so that tooth decay can be prevented. The factors that go into our decision to use composite fillings include:

  • The size of the area that needs to be filled
  • The location of the affected area in the mouth (i.e., a tooth that is heavily relied on for chewing)
  • Allergies the patient might have
  • The preference of the patient regarding the use of metals in the mouth
  • Whether it is necessary cosmetically to have a tooth-colored filling

Our commitment is to provide quality dental care for our patients, and we want to do the same for you.

landscaping calgary

5 TIPS FOR INCREDIBLE FRONT YARD LANDSCAPING IDEAS

Many houses in Calgary have mundane front yard landscaping – mainly because it’s not usually a top priority for home-owners. However, some residents understand the importance of “the first impression.”

As a full-service landscape design and construction company, we often find that front yards are usually more challenging to design for than backyards. Solely because of scale: front yards have a much smaller area to work with.

However, if you keep the following tips in mind, you can come up with some pretty awesome front yard landscaping calgary ideas to accentuate your biggest investment: your home.

Tip #1: Front yard landscaping has to make sense

During my landscape design studies, one of the underlying concepts we learned was relationships of forms. The dominant, sub-dominant and subordinate design forms, to be exact.

Think about it, when you look at a front yard – what’s the most dominant factor standing out? You guessed it: your house.

landscaping calgary

You now have this hunk standing on top of your property dominating the space. You have to surround the rest of it to make it make sense.

If there is a slope, I always recommend doing a small retaining wall. To some, spending $3000+ on a tiny front yard may seem crazy, but trust me when I tell you that slopes should always be taken care of with retaining walls in Calgary. This would be your sub-dominant form.

The subordinates are, most often than not, your softscaping: plant materials, groundcover and grass.

Add colour. Depth. Scale. You have to make sure you’re doing this. Otherwise, it’ll look just like another boring front yard.

They seem minor, but they make a big difference!

Tip #2: Clarify access

We’ve all been there. Walking up to a house and pausing for a minute and saying to ourselves: “Wait…Which way is the entrance?”. Sound familiar?

As someone who goes to the homes of Calgary all the time for landscaping consultations, I come across this issue often.

Make sure you direct people to where the entrance is. If you need to build steps because of slopes, do so – but the key is to make sure it’s easily readable because no one likes to walk on your grass. This goes especially when there’s snow or mud on the way to the front door.

By creating clear and concise access for the user, you will have hit the functional part of the front yard landscaping that many often miss.

Tip #3: Frame your house

There is something about the human eye that tends to enjoy symmetry. When I go to a house and want to design a grand entrance or give it an estate feel, I often use big trees to frame in the house. This gives symmetry to the front and invokes an emotion of comfort that smoothes to the space.

By using plant material to bring verticality to the space, your front yard landscaping ideas will start to follow in rhythm. Now, you are understanding the importance of the forms in conjunction with one another and complimenting them accordingly. In this case, with trees.

Tip #4: Borders and edges

This is very similar to the idea of framing but on the ground. Even if you have no grass and only plant material, you must define your groundcover borders.

I love poured decorative concrete curbingIt is not just aesthetic; it makes the planting beds more pronounced. Also, it acts as a very functional element in the landscape by holding in your ground cover. It’s also durable enough so that your lawn-mower doesn’t come in contact with the plant materials.

By investing in curbing, you are now highlighting the subordinate form within your landscape. This can have the front yard looking more vibrant than ever before!

Tip #5: Feature pieces

At Tazscapes, one of Calgary’s leading landscape design companies, we like to propose a feature piece when considering front yard landscaping ideasImplementing a feature gives the eye something visually appealing to observe.

Often, due to budgetary constraints, I recommend an address boulder.

You can also do something a little more creative, such as front yard privacy landscaping. Use miniature privacy screens – maybe to hide a utility box – and have your address number plated on it.

The lowest-cost option, however, is selecting a specialty tree. Pick something that blooms vividly, like a flowering crab.

Whatever the case, I personally always put something in the front yard to draw the eye to a ‘wow factor.’

fitness marketing

Top 10 Proven Fitness Marketing Strategies to Increase Your User Base

Struggling to find new clients? Do you want to get more new memberships for your gym? Are you looking for new ways in which you can make money with your gym business? Well, fitness marketing is no child’s play. It requires great skills and expertise in the industry. Fitness marketing requires all-in-one digital marketing efforts to help you gain more customers. Using the right tools and tactics, you’ll be able to attract more clients and make more profits for your fitness business.

Here, we’ve listed top 10 strategies that can help you increase brand awareness and make you enjoy the maximum ROI from your fitness marketing efforts:

fitness marketing

  1. Use an attractive and eye-catchy signage at prominent place outside your gym. Make sure that you are aware of the legal terms and conditions in your locality while choosing the signage or hoarding outside your gym.
  2. Nobody would like to join an outdated gym. Make sure that you have the most advanced and latest equipment in your gym. You can highlight the major advanced techniques and tools you use in your advertisements also.
  3. Start a newsletter and keep sending informative content to your subscribers.
  4. Be active on social media platforms and spread the word about your business. You can DIY or look for an experienced fitness marketing agency to create an effective online presence over social networks.
  5. It can be a good idea to stay in touch with your old gym members through different channels and reactivate them. Former clients can be a good opportunity for your business.
  6. Encourage referral business as we all are aware of the word-of-mouth-marketing. You can let your existing members know about the referral programs.
  7. Share some moments of the daily activities at your gym and to let the people know what kind of atmosphere the gym has.
  8. Maintain a blog on your website or externally where you can post informative content for the users and help them gain valuable tips and tricks to lose weight or live a healthy lifestyle.
  9. Offer discounts and freebies to the new joiners and you would be surprised to get more customers.
  10. It can be a good idea to organize a free yoga or zumba session for the gym members and you can ask them to bring their family members or friends also. You can collect the contact information of the new people who visit your gym on that day and later on, contact them to see if they are interested to join your gym.

You can use one or two or multiple tactics mentioned above for fitness marketing of your gym. Make sure that you’re aware of your business goals before you start with any marketing campaign. You can seek expert advice first and then choose the best strategy for making your business grow. So, what are you waiting for? Start looking for the best fitness marketing agency to help you achieve your business objectives within a short span of time.

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