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Category: Health

Ways to Attract More Local Customers for Gym

You’ve finally invested money on the location, machines, and the staff has configured your gym to get maximum efficiency. Now, the most critical thing you need to do every month is to ensure that a steady stream of fitness clients come through those gym doors. You have to get people to come to your gym and sign up for membership. Here are five ways to attract more local customers to your gym.

Coupon Drops 

Using coupon drops attract local customers to your gym. You can either drop off printed coupons around town within a one hour drive away from your gym, or you can have them access a printable coupon from your official site. The coupon can include a one-week free pass, free consultation with your trainers, or a twenty percent discount on annual gym membership to entice them to come. 

Capitalize on Social Media 

It is now a techie world with every single person reliant on their mobile device. Everyone is practically connected via Facebook, Instagram, and Twitter. Capitalizing on digital marketing fitness is a great way to tap local clients. Connect with your clients by frequently updating your page or tweeting about events and promotions. Keeping engaged with your local clients is one way to build loyalty because they know you care. They would be more inclined to share about your gym or give their compelling review if you establish a more personal relationship with them. On top of this, utilize social media advertising, which is cheaper, is targeted locally, and is more effective than the hard-selling traditional ads.

Sponsorships

Another great way to attract local customers to your gym is via sponsorships. This means forming a symbiotic working relationship with other businesses, where they help advertise your brand and vice versa. One way to do this is through sporting events [1], where companies come and promote their brand to your gym patrons. In turn, they can give you products or even funds. They can also help market your sporting events to their clients. The key here is finding companies that match your business, like meals on the go or those that sell supplements. Working with local businesses can be useful in gaining greater visibility among new potential customers.

Partner Up to Build Programs 

Another great way to attract clients to your gym is to partner up with local companies to help them build their company fitness program. It is vital to make them realize that a healthy worker is the greatest investment because he or she can work optimally. Plan a gym open house for the company and offer bulk discount memberships for their workers that sign up for your fitness program. Maybe partner with the local schools and promote a healthy lifestyle and encourage kids to exercise.

Offer Virtual Classes

Once again, leverage on technology and set-up virtual fitness classes that people can access remotely. Setting up affordable classes online, where people can watch workout videos anytime, is one good way to help augment your gym income. On top of that, this is also an awesome method to keep connected with your members who travel frequently for work or recreation.  

There are many great ways to attract more local clients to your gym. The most important thing is for clients to see and feel your sincerity. Remember that signing them up is not the ultimate goal, but rather it should come secondary to your goal of establishing long-term relationships with them. You have to continue to work hard by providing them good experiences and great customer service to ensure that they stay loyal to your brand.

How to Handle Dental Emergencies

Don’t neglect a dental injury! Even toothaches require treatment as soon as possible to inspect teeth and prevent further damage.

There are times in life when swift action and quick thinking is required. This may be in the case of a fire, an evacuation – but a toothache?

Yes, even toothaches require emergency treatment from time to time. Neglecting dental injuries – such as knocked out, chipped or cracked teeth, or broken dental hardware such as braces, permanent retainers, fillings and crowns – can have serious implications, including cavities, severe pain and perhaps a pricey dental procedure later down the line.

There are times you can handle a tooth crisis on your own – at least until you can make an appointment with your dentist Mernda . Here’s what you can do:

Richmond Dental

Toothaches

Tooth pain has a wide variety of causes, from bruxism (teeth grinding) to cavities, gum disease, an exposed root or even an ear or sinus infection. That’s why it’s important to consult both your doctor and your dentist if you’re having significant, consistent tooth pain.

In the meantime, taking paracetamol or ibuprofen – whichever over-the-counter pain reliever you normally take for headaches and other soreness – can reduce associated pain and inflammation. A cold compress on the outside of your cheek may also help for pain around the jaws.

Knocked-out tooth

If you have the tooth, hold it by the crown and gently rinse any dirt away from the root.

As soon as possible after the tooth has fallen out, we recommend you put the tooth in a small cup of milk, or if possible, saline – this will encourage cell growth and prevent the tooth from drying out. Call your Richmond dental straight away – the sooner you can re-insert the tooth, the better chance you have at saving it.

Lost crown

If you’ve lost a crown and still have it, rinse the inside and contact your Richmond dental as soon as possible. If it is still suitable, your dentist can reattach the crown for you, otherwise they will advise you of an alternative treatment. Do not try to re-attach it yourself.

Lost filling

If you have lost a filling, it is best to contact Dr Vic Handa dentist straight away, regardless of whether it is hurting or not. Prompt treatment of a lost filling can prevent the need to have more complex and costly treatment down the track.

How do you contact us?

If you are looking for an emergency Richmond dental near you, call us on 1300 99 1300 to find the nearest dental clinic nearby. Care Family Dental operates Monday to Saturday but will answer phone calls after-hours.

Fitness Marketing In 2019

Our first three years in existence ProFit was all about Fitness Marketing and how to get leads for your business. One of the core messages we stress is having multiple poles in the water. You need to be catching fish from multiple sources and stop relying on just one single campaign, tactic, thing, to get clients into your facility.

During the early days, we were a little spoiled with Facebook. Someone could accidentally put an ad up, blink, and have 70-80 paid clients. Not just leads, but actually paid clients. You would get so much revenue for pennies!

The times have now changed.

The cost to advertise on Facebook has increased dramatically. For those of you that don’t know, when Facebook first came out it was like the Wild West – there wasn’t much competition. When we first started our ad spend expectations for clients started at $400 for a 3-week advertising period and they would come out of that with 65 clients who paid $97 each. It was crazy.

These expectations are no longer realistic.

Why? Well, let’s talk about supply and demand. Cost per impression is how you’re charged on Facebook. You’re paying for every 1,000 times your ad is shown. For instance, our CPM back in 2015 for a paid ad may have been $10-$15 dollars, but to show your add to that same group today might be $50. When Facebook first came out there weren’t many advertisers. But, you aren’t just competing against other local gyms, you’re competing for placement against the local plumber, large national brands, ecommerce, etc… There’s only so much real estate for ANYONE who is targeting that same audience, and as Facebook became more popular, the demand for that real estate increased.

This causes your costs to increase.

If you were in business three years ago, you were spoiled. Most people went all in on Facebook, which was absolutely what you should have done. It was so great because it was trackable, you can’t see a direct return for fliers. If it didn’t work well, you could just shut it off. If you dropped $5,000 on a bad flier, you can’t just shut that off. You were committed. Facebook also made it incredibly easy for just about anyone with a computer to advertise their business. However, because of this, a lot of people don’t know how else to market their business without Facebook.

Fitness Marketing
Fitness Marketing

That’s a dangerous position to be in.

We want to talk about some other ways that you can advertise your business that are NOT just Facebook.

The first way to drive in more revenue is your website.

So many people want to say websites are dead but that’s absolutely not true. 66% percent of customers will not do business with someone who doesn’t have a website. 33% of customers will refer back to a website before moving forward with doing business with them even after finding you on Facebook.

So how do you generate leads from your website? First, it’s important to have a great, fast and functional website. It’s not something you want to cut corners on to save some money. SEO is next. We double down on SEO because our BEST clients come from an organic search. I had a gentleman come in a few weeks ago and specifically said he came in because we were number one on Google. This man signed up for our highest package, and if we weren’t there, he wouldn’t have become a client. You also need to look at the content on your website. If you have a gorgeous website but no valuable content on it, it’s useless. Blogs, like you’re reading here, are a great way to present valuable information to the client and show your potential client that you are the expert in your area.

How do you get that content out?

Social media! It’s so important to educate the unaware. Most of the Fitness Marketing that’s done in the industry reaches out to the very small percentage of the population that already know and live the fitness lifestyle. The unaware is the audience that none of your competitors are going after. So how do you get in front of those people? This is where you can share your education blogs. You can also create great video content. Share information that’s going to help them. Provide them with value. Then you can create custom audiences around people that watch your videos, or read your blogs, and then retarget them with an offer. This allows you to give before you take.

The last, and probably least surprising way to generate leads, is to create a great online review presence.

This is one of the top contributors in a buyer’s decision-making process. Sometimes as business owners, it’s easy to get frustrated with the review platforms because of the negativity that surrounds them. If we think about this from the consumer’s perspective, it’s so much easier to get online when you’re mad and blast a business than it is to take time out of your day to say how much you appreciate the business. It’s your job as the business owner to ask for the referrals. You can’t expect your clients to just leave you 5-start reviews just because they felt like it. Some people might, but most only do it when they’re upset. With that being said, if someone leaves you a negative review, which is bound to happen, it’s imperative you respond. Try to resolve their issue publicly and take it as an opportunity to learn. You could find some issues in your business you were unaware of through these. When you take the time to respond, it becomes apparent you genuinely care about your client’s concerns and want to rectify the situation.

Everything You Need To Know About Dental Implants

What Are Dental Implants?

A dental implant is nothing but the replacement of a missing tooth. In this treatment, a piece of metal that looks like a screw is placed into the jaw of the patient to form the root of the tooth. As time passes, the bone around the implant grows to provide support to it. Later on, an artificial tooth also known as a crown is attached to the metal to stand in place of the missing tooth. A crown is specially made to look just like the natural teeth of the patient.

What Are Dental Implants Made Of?

Dental implants are usually made of titanium or titanium alloys. It is believed that titanium is the only material that the human body responds well to. The jawbone easily accepts this material as a part of the body.

Advantages of Implants

Dental implants offer a great way to fill in the gaps created by your missing teeth. They offer multiple benefits which are as follows:

  • They don’t slip, shift, or fall off, saving you from embarrassment.
  • They can be cleaned and maintained easily, just like your natural teeth.
  • They don’t require support from the neighbouring teeth, hence there is no loss of tooth structure.
  • They ensure that the nearby teeth are not shifted, and the jawbone is preserved too, so there is no impact on the contour of your face.
  • They feel as comfortable as your natural teeth, allowing you to eat and speak freely.

Types of Dental Implants

There are mainly two types of implants that are considered to be safe, Endosteal implants and Subperiosteal implants.

Endosteal implants are the most common type of dental implants used for patients with no prohibitive conditions. This means that if you are healthy and there are no complications with your case, the Vivek Handa Dentist will suggest you to opt for endosteal implants. These implants usually have screw-like shape. Some are shaped like cylinders or blades as well. They are directly implanted into the jawbone after giving local anaesthesia to the area where they are placed.

Subperiosteal implants are usually suggested to patients who have weaker jawbones or a shallow jawbone that cannot support endosteal implants. These are titanium frames fitted over the jawbone and right below the gum tissues.

Dental Implant Procedure

A dental implant treatment involves various stages. The entire procedure may take around 3 to 9 months, depending on the complexity of the case.

First comes the treatment and assessment planning stage. The dentist will ask the patient to get x-rays done for his or her mouth to make it easy to analyse the condition of the area where an implant is needed. Once the dentist has created a treatment plan for you, he or she will discuss this with you. The step by step procedure, the timeframe, and everything regarding the treatment will be shared with you at the very beginning.

If your jawbone is too thin or soft to hold the implant in place, the dentist may suggest bone grafting. The dentist will take a section of your bone from any other part of your body and graft it onto your jawbone. Sometimes dentists prefer using a special bone grafting material instead of removing a bone from the body of the patient. After the grafting is done, the dentist will wait for a few months before moving on to the next step. This is mainly because the bone graft is required to bond to your existing jawbone and be ready for an implant.

The next step involves the placement of the implant. This is a minor surgical procedure that is performed under local anaesthesia. An implant is a metal screw that is attached to your bone to act as an anchor for the entire prosthesis. After the implant is placed into your bone, the site is left alone for up to 7 months for recovery.

Once the implants have fused with your jawbone, the site is ready for the next step. The next step involves the placing of the temporary crown, also known as a healing collar. A healing collar is a round piece of metal that prevents the gums from coming in contact with the implants. This collar is placed on the implant head to guide the gum tissues to heal in the right manner. The collar is kept for a period of 10 to 14 days before moving on to the next step.

After all this, it is time to place the abutment. An abutment is a part that needs to be screwed into the implant to provide support to the crown. After the abutment is placed, there is a need to take another impression of the abutment for every tooth. After this, you will still have a temporary crown, so your tissues will continue to heal and form around the artificial tooth. You will have to wear the temporary crown for a period of 4 to 6 weeks. By then your permanent crown will be ready too.

The final step involves the placement of the permanent crown. A permanent crown that looks just like your natural tooth is screwed to the abutment or cemented in that area. Cementing the crown is a better option than getting it screwed as there are chances of the screw hole being visible from some angles.

Usually, there are 2 types of crowns that you can choose from, removable and fixed. Removable crowns can be removed for cleaning on a daily basis, whereas fixed crowns cannot be removed, just like your natural teeth.

Implant Surgery Complications

Just like any other dental surgery, there are some risks involved with Dental Implants Sunshine too. Though the rate of dental implant failure is very small, there are still some chances of the treatment failing. This can mainly happen due to infections and clenching or grinding of the teeth. Also, at times, when the tooth is being replaced on the lower jaw, a nerve running under the lower jaw gets damaged due to the placement of the implant. This may lead to numbness that may last for a while till the nerve heals. Sometimes, the nerve does not heal at all, thus adding to the complication.

Another complication that may arise due to implants is an infection that may occur due to the drilling impacting the sinuses above the upper teeth. To avoid this, the dentist should take an x-ray before the surgery to know where precisely the sinuses or nerves are located.

How Long Can You Expect The Implants To Last?

Dental implants can last for a lifetime if proper care is taken. As dental implants are not vulnerable to dental diseases like natural teeth, they can stay intact for years and years. However, it is important for them to receive proper oral care. They also require regular professional check-ups and cleanings for maintenance.

Dental Implant Costs

The cost of dental implants usually depends on various factors including the popularity of your dentist, the location of the clinic, the type of implant used, etc. However, as dental implants are considered to be an almost permanent solution for replacing your missing teeth, they are costlier when compared to other teeth replacement options like dentures. You can expect the cost for a dental implant to be anywhere in between $3000 to $7000. Also, the price may vary if additional treatments like bone grafting or sinus lift are required.

Taking Care of Your Dental Implants

You need to look after your Dental Implants Sunshine just the way you do for your natural teeth. It is important to keep your dental implants clean and plaque-free. To do so, you need to brush and floss two times in a day. Cleaning them after meals is a good habit that will help in maintaining their condition for the long term.

To decrease the amount of bacteria present in your mouth, your dentist may suggest an antimicrobial mouth rinse that helps in killing germs and provides protection against plaque.

It is also important to choose your toothbrush wisely. You can opt for an inter-dental toothbrush that is made specially to clean around the bridges, braces, and wide spaces.

Dental implants offer a great way of ensuring that the overall health of your teeth is maintained. This is mainly because implants provide a foundation in your jawbone to support your dental prosthesis without disturbing the other healthy teeth present in your mouth. They are aesthetically appealing when compared to bridges and dentures. Also, as they stay put just like your real teeth, you don’t feel any discomfort at any time. There are high chances that you may just forget that you have an artificial tooth in your mouth.

Reasons to Get Laser Teeth Whitening Treatments

If you are thinking of getting laser teeth whitening noble park, you will come up with many different whitening results and methods. Two major tools used in today’s whitening systems include a bleaching agent, along with a laser that heightens the agent’s power and penetrates into the tooth enamel – these tools are relied on by dentists who specialize in teeth whitening noble park. Laser procedures really do make bleaching work better, and you can get a great smile after just one office visit – many other patients have felt this way, too! This article will explain how laser teeth whitening noble park works and provide contact information for a clinic that provides this service at the end.

teeth whitening noble park

Whitening products can be bought over the counter and are often used for home bleaching. Your patience may dim through the weeks or months that you will try to get these bleaching products to work, however, and the results are not as dramatic as you might expect. Unable to address the problem of deep staining, these home products are also not as effective as one might think. This is where you are better off using laser tooth whitening in Melbourne. Needing your teeth to be ten shades whiter may be possible with just a visit to your dentist! The process will happen in one session, and it will often go for an hour.

A Dr Vick Handa Burlington who has expertise in cosmetic dentistry will also be the best person to contact for a teeth whitening professional job. To get the best technology that will work well on your teeth, as well as experience in doing all these procedures, you have to consult such specialists. Looking for a cosmetic dentist in Melbourne can start with consultations with your dentist, or suggestions from family or friends who have had similar procedures done.

Your dentist will first treat you to a thorough cleaning procedure when you arrive, and he or she may remove plaque from your teeth and your gum line. Your dentist will then coat your teeth with a hydrogen peroxide gel after your cleaning is finished. A laser light source is then placed upon the gel-coated teeth once application is complete, allowing the gel to work well into the tooth surface. The entire procedure is finished quickly, in about an hour. Some patients will not even need more whitening sessions with their dentist after this.

Completion of work in a single session is sometimes possible for dentist teeth whitening noble park, but for some cases of severe staining, this one session will definitely not be enough. Some laser dentistry practitioners may also give you the option of purchasing a touch up kit after you are done with one session. Getting stains at home can be inconvenient, so such a kit can help you do touch up faster and better. If you think that you need touch ups constantly at your dentist, then you may be able to get the option of lifetime treatment, which allows you more visits for more cleaning. These options allow you to keep your whitest and best smile, and they don’t tax on costs or on your time.

Teeth whitening noble park has evolved quite drastically since its early days. Today’s whitening technology works quickly and drastically, leaving quite a good number of satisfied patients in its wake. Some procedures can be expensive, however, and some offices offer financing options for them. To get that whiter smile and better teeth, you need to contact a specialist in the area of whitening for more information.

 

Networking for Beginners: What You Need To Know?

Today, networking is not just about talking to trade groups or creating refer-a-friend programs to gain a foothold in your community. Today’s consumers are a little more savvy, so that means if we want to become the go-to gym in our areas, we need to get creative with how we network and advertise our services.

Here are 5 out-of-the-box ideas you can implement TODAY in your facility for $0 to raise awareness and 1 that costs a little bit, (but even that is negotiable).

Barter Organizations – Look, I know most of you will skip right over this idea due to the fact that you’re not getting actual cash, but please hear me out. I am involved in several groups of business organizations in my area who barter their services for the equivalent in trade dollars for other services. The businesses involved range from printers and security service providers to landscape designers and dentists.

At any rate, I don’t have any need for landscaping at our facility, so I would be given the equivalent amount in barter bucks to use for something else like painting, office supplies, or janitorial services. You are not getting actual cash, but you are also out a lot less money for services you would typically pay for out of pocket.  At any given time, I have between $2-$15k in barter bucks to use for those expenses that pop up unexpectedly. I can now save the actual cash for services and use my barter instead.  This keeps cash in the bank for operating costs.  Think of barter as a separate bank account that can be used for just about anything.  It’s a real no-brainer in my opinion, you just have to think outside the box!

What happens in these organizations is that businesses seek out others for services they need and offer to trade with you. If you don’t have a use for their service, you are given an equivalent amount of trade dollars to use with any other business in your organization. For instance, if a landscape designer approaches me with interest in providing his 3-person team with personal training services I would tell him how much that would cost. The key here is that these are new clients that would otherwise NEVER have come in to see us. And from these new clients, I can set them up with paid services such as daily smoothies, supplements or nutrition programs.

Fitness Marketing

Fitness Marketing

There are many barter organizations across the U.S., it just takes a quick Google search and an email or phone call to screen them.

Discounts for Local Businesses – This one isn’t actually that novel, but it’s something that’s often overlooked and for me, has been quite profitable. When we moved into a new business center, I personally visited each and every company in the complex and offered them a great rate for their employees. More than one business took us up on the offer, which is great, but one company purchased memberships for all of their employees. We have continued to show great value to the organization by helping promote a healthy workforce and have now been approached to design a nutrition plan for their company as well.

Joint Venture (JV) with Other Local Businesses– The idea behind this suggestion is to partner with another company who may share a similar client demographics, where you each trade special offers for your clients. Let me explain. Say you share a shopping center with a day spa. You approach the management of the spa and tell them that you would like to offer a discount to their clients for one free week of training. You offer to write the emails from the spa’s point of view, allowing the customer to draw the conclusion that they (the spa owners) care so much about their clients that they “went to bat” for them with the gym to get them a special offer, only available to them. The spa sends out the emails that you wrote to their own list, themselves.

Create a free, private Facebook group such as Healthy Living, Scottsdale, where you are the creator, the administrator and resident expert. Post relevant articles, blogs, recipes and local fitness and outdoor events. Make it a fun place for the community to interact with each other-somewhere they want to comment and learn and ultimately invite others to do the same. But, DO NOT pitch anything in there and do not allow anyone else to do so either. People will eventually figure out who you are and what gym you own and visit you there.

Reciprocally, the spa then creates an offer to extend to your (the gym’s) clients. They will write the emails for you from the gym’s point of view and you send their discount out to your client list, however you can offer to write the emails for them as well.  This way, both companies look like they are going above and beyond for their clients AND are able to reach potential customers to whom they previously did not market. Neither partner in the venture compromises their own email list because you don’t hand it over.  It’s a value add for both partners, yet it can be potentially difficult to explain to other business owners who may not be savvy marketers like you are. Done correctly, however, this can be a very successful campaign for both you and your partner company.

Community Facebook Page – This suggestion is a straight ninja tactic. You know how I always talk about providing valuable content to your clients and prospects alike? That’s the idea behind creating a community page. It is just is an undercover way of reaching your target demographic without coming straight at them with advertisements or marketing copy.

Grow your followers by running contests – give away shaker bottles when you reach 1000 followers; offer tickets to spring training for getting the most people to follow your page. One of the best things about this is that you can add all of your local friends to the page without them even knowing about it. Then, your content shows up on their feed and they can add their own friends from there. Slam dunk, also a $0 cost play!

Charity Workouts – This is a win-win for everyone. Create a fun charity fundraiser at your gym by offering a paid workout to the community at large. Allow the charity to help market the event, reaching a potential client base that wouldn’t have come in otherwise while also allowing your members to bring in family and friends. Donate all of the proceeds to the charity, but collect the contact information from all participants. Several hours after the event, send an email to the entire list with a note that says “Thank you for coming to support the charity. With your help, we have raised $X to be used toward research for a cure. Here are some pictures and videos from the event today. Please connect with us on Facebook and as a special thank you for coming out today, here is a FREE 7 day pass to come in and give us a try. We would love to see you again.”

Mud Runs – Races of all types are still hot and a great way to build team camaraderie with gym members, their family and friends. We participate in several every year and always have a great turn out. The best ones are when our teams are comprised of even numbers of members and non-members because not only do we have a great time training for and participating in the event itself, there is great word of mouth publicity for us along the way. While there is usually a fee involved to sponsor a team in addition to the nominal participation fees, you may be able to get them to waive it if you bring a large enough team to participate.

This is by no means an exhaustive list of out-of-the-box networking opportunities, but they are all suggestions that you can incorporate easily into your fitness marketing plan and most will not cost you a dime out of pocket. Good luck!

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