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Tag: digital marketing fitness

Powerful Marketing Strategies That You Should Be Using Right Now

New digital marketing tactics are emerging every day, and then there are the tried and tested favorites as well. If you’re feeling stuck in your digital marketing campaign, or if you feel like your reach has hit a wall, it might be time to try one of these strategies.

Remarketing

What is marketing for fitness? It’s pretty simple. You are giving prior first contacts a second chance. Whether it was someone that didn’t click on a banner ad or similar, you’re going to target that same person with new ads through tracking cookies and making new ads for various social networks.

Remarketing helps to continue engagement early in the sales funnel, and it’s proof that you don’t have to give up on everyone who passes on the first chance to buy your product or service. As a bonus, remarketing helps boost brand awareness as you will appear more often for that user in different visual formats. 

Video

Content still reigns as King and is personally my favorite 3 marketing strategies you should be Using right now. Video has taken over as the primary medium for reaching your customers. Quality video marketing will be something that your customers want to watch and is packed with valuable information. These two factors lead to a high conversion rate. For example, doTERRA’s YouTube page doesn’t just talk about essential oils they also branch into holistic health and other relevant topics that interest their target audience.

Video is the chance to go beyond the front of an ad. You’re not making a 30-minute sales pitch or creating an infomercial. You’re trying to connect with your target audience in a memorable way. Chirp’s YouTube does this by empathizing with their customers’ back pain while also delivering information and signature cheesy humor.

Local Search Marketing

When it comes to gaining attention from the public, it pays off if you’re generally easy to find. You can’t rely on Google to do all the work anymore as it may take months for “spiders” to crawl through your site and log the info into Google’s massive index.

To start local search marketing for fitness, you will need to begin with Google My Business, a tool that tells Google that you’re a business and you want customers to find you. At first, it might only seem that it’s helping people with directions or if they already know your business. But this tool is how your bakery shop will pop up in a search such as “donuts near me.” Additionally, it will significantly impact your inbound marketing for fitness by attracting new customers as it allows you to increase engagement with your customers directly.

It’s not easy to select your digital marketing techniques with so many options available. By using remarketing, video, and local search marketing, you can boost conversions, grab attention from new customers, cash in on reviews, and build your brand.

Ways to Attract More Local Customers for Gym

You’ve finally invested money on the location, machines, and the staff has configured your gym to get maximum efficiency. Now, the most critical thing you need to do every month is to ensure that a steady stream of fitness clients come through those gym doors. You have to get people to come to your gym and sign up for membership. Here are five ways to attract more local customers to your gym.

Coupon Drops 

Using coupon drops attract local customers to your gym. You can either drop off printed coupons around town within a one hour drive away from your gym, or you can have them access a printable coupon from your official site. The coupon can include a one-week free pass, free consultation with your trainers, or a twenty percent discount on annual gym membership to entice them to come. 

Capitalize on Social Media 

It is now a techie world with every single person reliant on their mobile device. Everyone is practically connected via Facebook, Instagram, and Twitter. Capitalizing on digital marketing fitness is a great way to tap local clients. Connect with your clients by frequently updating your page or tweeting about events and promotions. Keeping engaged with your local clients is one way to build loyalty because they know you care. They would be more inclined to share about your gym or give their compelling review if you establish a more personal relationship with them. On top of this, utilize social media advertising, which is cheaper, is targeted locally, and is more effective than the hard-selling traditional ads.

Sponsorships

Another great way to attract local customers to your gym is via sponsorships. This means forming a symbiotic working relationship with other businesses, where they help advertise your brand and vice versa. One way to do this is through sporting events [1], where companies come and promote their brand to your gym patrons. In turn, they can give you products or even funds. They can also help market your sporting events to their clients. The key here is finding companies that match your business, like meals on the go or those that sell supplements. Working with local businesses can be useful in gaining greater visibility among new potential customers.

Partner Up to Build Programs 

Another great way to attract clients to your gym is to partner up with local companies to help them build their company fitness program. It is vital to make them realize that a healthy worker is the greatest investment because he or she can work optimally. Plan a gym open house for the company and offer bulk discount memberships for their workers that sign up for your fitness program. Maybe partner with the local schools and promote a healthy lifestyle and encourage kids to exercise.

Offer Virtual Classes

Once again, leverage on technology and set-up virtual fitness classes that people can access remotely. Setting up affordable classes online, where people can watch workout videos anytime, is one good way to help augment your gym income. On top of that, this is also an awesome method to keep connected with your members who travel frequently for work or recreation.  

There are many great ways to attract more local clients to your gym. The most important thing is for clients to see and feel your sincerity. Remember that signing them up is not the ultimate goal, but rather it should come secondary to your goal of establishing long-term relationships with them. You have to continue to work hard by providing them good experiences and great customer service to ensure that they stay loyal to your brand.

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