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Competitor's Linkedin Advertising

How To Get The Most Out Of Your Competitor’s Linkedin Advertising

We are often too interested in our competitors’ marketing strategies and marketing plans, let’s be real.

It is always beneficial to gather data from your Competitor’s Linkedin Advertising. This saves you time and money, as well as allowing you to optimize your ads more profitably. You can then identify the best marketing tactics that work for your customers and use them to improve your marketing strategies.

Don’t copy other marketers. Instead, you can use data from your competitors to get inspiration and find the Closely and recent trends. This is possible only if you are able to identify your direct competitors via LinkedIn.

This read will show you exactly what to do if you don’t have the same.

This guide covers:

  • How Linkedin Advertising can help you find your competitors.
  • LinkedIn: Follow your competitors.
  • These are the best LinkedIn tactics to profit from your competitor’s marketing strategy.

How to identify your competitors on LinkedIn

How to identify your competitors on LinkedIn

Before we get into the subject, do you really know your competitors?

No matter what platform you use, competitive research or competitor analysis are the foundation of any advertising campaign.

You can’t differentiate yourself from your competitors if you don’t know your direct competition.

If you are confident, skip this step. If not, here are quick ways to find your competitors on LinkedIn.

Analyze search engine results

The simplest and most efficient way to find your business’s competitors is to search Google.

This works most of time. Your direct competitors will likely be writing on topics related to your solution or offer.

You can identify relevant keywords if you pay attention and look carefully.

This method allows you to identify competitors and find out who your content is being searched for on search engines.

Google can also be used to identify competitors in a variety of ways.

Pay close attention to the data paid:

  • Facebook groups.
  • Search for your keywords on Twitter to explore the suggested pages.
  • LinkedIn Sales Navigator is available. “Posted Content Keywords “Option.
  • Review the articles that are relevant to your niche.

Now that you’re able to identify your competitors, it is time to examine their marketing and advertising strategies.

LinkedIn: Research Your Competitors

You should always spy on your competitors via LinkedIn in private mode. This will ensure that they don’t receive any notification that you have viewed their profiles.

Click on your LinkedIn profile to activate the LinkedIn private mode. Privacy & Settings.

Look for the Visibility option on your profile and network. Click “Select” to proceed. Viewing Options.

Next, enable the Private mode to view competitor profiles without restrictions.

We will then advise you to go to their official LinkedIn business page. Scroll down to the bottom and click on Select.Ads “Inside thePostsSection.

This means that you won’t find any advertisements on the official website of your Competitor’s Linkedin Advertising.

There is less competition, so you can easily rank higher than your competitors and reach your target market in a unique manner if you invest some money on LinkedIn ads.

To conclude the same, however, you’ll need to look at multiple competitors because it is hard to confirm the same from just one competitor. Do extensive research to find out.

This will allow you to see which demographics your competitors are reaching with their ads.

Pay close attention to the latest products in the ad.

It acts as a lead magnet. It can be a lead magnet, such as a free ebook, consultation, or any other similar offer, or a general brand awareness ad.

LinkedIn ads are more expensive than other types of advertising. You should note the stage of your competitor’s marketing funnel before you use these ads.

The CTA that encourages users download whitepapers or suggests the most recent blog posts is a sign that they are at top of the marketing funnel.

Their ads that encourage users to book demos or buy now are considered middle or bottom-of-the-funnel.

You should keep all of these important details in mind when conducting a thorough audit of your promotional and marketing campaign. These are the questions you should ask yourself:

What your offer is like compared to others? Are you relevant to your market or audience?

What can you do to improve it? If your competitors are promoting a blog post that has five pages, how can you make it more interesting and current?

You should also look beyond LinkedIn to analyze other media such as Twitter and Facebook in order to achieve the desired results.

LinkedIn Content Retargeting Approach:

LinkedIn Content Retargeting Approach

This is a simple, but effective lead generation strategy. It primarily relies on the content of top influencers and competitors.

The primary goal is to find a post that’s popular and relevant to your niche. Once you have found the post, you can reach users who are interested in it.

Final Word:

You can gain valuable insight by looking at your direct competitors on LinkedIn and their marketing activities.

Marketers need to be able to identify trends and conduct competitor analyses to stay ahead.

It is always worth trying to learn as much about your competitors as possible. Your peers will have likely already spent considerable time researching and testing their ads.

You can do research on your LinkedIn competitors, their ads, and find out what is working for them. This can be a great way to use your knowledge to your advantage.

SEO: Protecting Your Time and Your Brand - Nerder SEO

How To Future Proof Your Brand With The Help Of SEO

A search engine optimization firm can make an effort to bring you fresh, targeted prospects, and increase your institution’s internet profile, while keeping in keeping with your advertising strategy.  But you’ll discover this so as to acquire quality results that continue, important changes need to be created to your site, from the accession of copy to modifications to the code into adjustments to the website’s layout. 

Breaking stage, you’re most likely contemplating outsourcing your search engine optimization efforts.  The search engine optimization provider which you choose should have the capacity to take care of all elements of the job with minimal participation in the own organization to help save time and maintain your advertising plan intact. 

Guarding Your Time

Your search engine optimization firm needs to be respectful of the time by making funds accessible to take care of copywriting, execution, along with also keyphrase recommendations, a number of the very time-consuming pieces of an search engine optimization campaign, so you don’t need to. 

Even though you might have to give reference material on your advertising strategy, and as you ought to always have an endorsement measure for every milestone on your effort, your organization should otherwise have the ability to settle back and unwind while the hunt engine optimization provider handles all of the specifics.

Copywriting

It is very Probable Your internal marketing division does not have the extra time which would be essential to compose the optimized backup that has to look on your website.  Your search engine optimization company ought to have the tools available to take care of all replicate, from brand-new webpages to upgrades of current pages, provided that you can extend the materials that accurately describe your services and products, in addition to your advertising strategy and advertising message.

Implementation

Similarly, your IT department Is Most Likely already stretched thin with inner difficulties.  Though your search engine optimization company doesn’t execute exactly the very exact functions as your internet design company, it should have the ability to execute all modifications to your website to a test bed, permitting you final acceptance before your site goes live.  This may remove the demand for the IT people to become intensely involved with the procedure. 

Key-Phrase Recommendations

Many companies think they want to be significantly involved in the choice of keyphrases to their SEO effort so as to maintain the initiative in accord with their branding approach.  But you might be amazed to see that the lingo your clients are using, along with the phrases they are looking for, aren’t exactly the exact same as the ones which that you may use.

Your search engine optimization firm ought to have the expertise required to perform each the search for you personally and demonstrate its findings, leaving one to just examine and accept the results. 

These are only a few examples of your search engine optimization business may guard your own time. A complete search engine optimization campaign involves a lot more measures in this way, however, your company should keep the doctrine of adhering to a own branding plan whilst carrying up to the load from your hands as possible during the full procedure. 

Guarding Your Brand

When you flip the reins of your Search Engine Optimization effort over to a search engine optimization business, you have to be able to trust your branding strategy is going to be followed closely. For this to take place, you have to make certain the search engine optimization business that you’ve hired has the tested resources readily available, and that means you are not jeopardizing your brand so as to conserve time.

And you have to be assured that the company can create copy that’s as precise and well-written as the inner resources could have completed. Your search engine optimization firm should have a

Copywriter

On staff who has shown ability in composing search engine optimized copy, and advertising copy generally.  The company ought to be in a position to supply its customers with writing samples and testimonials to demonstrate that the copywriter’s capacity to translate a organization’s branding strategy and messaging.

Marketing Material

At the Start of your effort, your research engine optimization firm should ask a “data dump” of all your present advertising and advertising and advertising materials that show your branding plan, such as whitepapers and media releases.  This will make sure that some new pages which are additional to a website will likely probably be in accord with your advertising message and will likely probably soon be accurate.

Differentiators and Initiatives

An Excellent search engine optimization company will ask you for your manufacturer’s key differentiators. These are able to be woven to your internet copy from the copywriter so as to provide a more comprehensive image of your organization and boost your branding. Plan modifications and new projects on the horizon also needs to be discussed along with your search engine optimization firm so the company can make strategies to tackle them as they occur.

Interviews

Your technical specialists are invaluable tools on your SEO firm, but it is clear that their period is constrained. Reputable search engine optimization business need to run interviews with all these specialists so as to acquire a better image of your advertising strategy, your providers, along with your own goods, but those interviews must be kept short and succinct.  Obviously, the more info you may supply, the more in tune your SEO optimization company may be with your own brand.

Adjustments

On the way, Your Business may encounter new factors which have to be integrated into its effort. If you alter your advertising plan, your search engine optimization firm ought to be capable to correct your campaign so. Should you add or remove goods, your hunt engine optimization firm ought to be able to match you effortlessly.  Your search engine optimization firm should remain flexible enough to handle your organization’s unique needs.

Conclusion

Using an internet search engine marketing campaign as part of a whole marketing and branding strategy does not have to mean extra work for your business. You ought to have the ability to discover a search engine optimization company that could deal with your copy along with your execution so you don’t need to. Your resources must only be included as far as they could be, and also the search engine optimization firm ought to look after the remainder.

Ecommerce Website Development Services

Ecommerce Website Development Services

While setting up your Website Development business, it’s essential to choose the right ecommerce web development provider.

You want your online store to welcome your customers, not turn them away, hence usability, both for the app development and for you, is a key factor.

Your web hosting provider should understand your hosting needs Website Development & should support hosting for the language used while designing the e-commerce site.

Your web hosting company should provide fast servers and good support.

Website Development Services - Nerder

 To properly evaluate an eCommerce development company, choose one at a time and “Go through the motions” to place an order for a few products…You can always change your mind at the last step, the payment page.

As an extension of the regular brick-and-mortar business, the website should convey Trust and Security first of all. Guarantees should be prominently displayed, along with a statement of online security issues addressed…and full contact information puts “A face to the name” so to speak, at least geographically.

Site navigation should be prominent and simplified…a search feature is a handy Plus, but a catalog listing on each page is a basic requirement, at least a breakdown of categories.

Individual product descriptions should include any pertinent “buying decision” details you would be able to receive by reading the package at your eCommerce local store, along with shipping weights and dimensions.

Shipping alternatives and payment flexibility are a professional touch that makes many sites stand out from their competition…these are part of the “Meeting the customer’s needs” philosophy that ensures the survival of an online business.

Effective Golf Course Marketing Plan to Adopt

If you manage a golf course, it’d be best to develop a solid golf course marking plan, that’s if you haven’t already. This measure is crucial because implementing a solid marketing strategy will play a vital role in achieving your objective of more revenue and increased membership. Although many golf course owners or managers underestimate an effective advertising plan’s primary function in enhancing their public image, increasing conversion rates, and strengthening customer retention, ensure not to make this same mistake.

Golf course marketing has always been an issue of concern to most general managers. By including the following in your golf course marketing plan, you’re assured of increased visibility and wide reachability of your course, leading to increased membership and more revenue.

Content Marketing Optimization

It’s true content marketing is an integral part of any online advertising process. However, not all golf course managers take the time to optimize their website’s content. Optimizing your content can increase your conversion rate from average to exceptional. Consider including textual elements like bullet points and headers to improve readability. Additionally, you might want to add images to grab and sustain attention to your content.

Social Media Optimization

One of the best ways to gain a broad reach is through social media. Millions of people regularly use channels like Instagram, Twitter, and Facebook to communicate, discover new products, and make purchases. Therefore, it’d be best to connect with your target audience through these channels. One technique you can utilize is a Twitter poll, which may include different questions on your course or golf in general. A Twitter poll can help you understand your target audience by learning what kind of amenities, services, and products they prefer for their ideal golf club/course.

Videos

While web articles and blog posts are useful methods of communicating your brand’s value to your customers, there’s a more effective technique. Video production, especially one created using a drone, is a better method of passing information to your audience and keeping them entertained to the end. With the ability to sustain a viewer’s attention, video production makes it easier for people to absorb information than going through several information paragraphs before seeing what’s offered.

Brand Ambassador Marketing

This type of advertising is one you’ve got to include in your golf course marketing plan. Brand ambassador marketing entails advertising a brand through word of mouth. Since this marketing type is a powerful form of gaining customers, ensure to implement strategies to encourage your customers’ sharing of their golf course experience with others. You can entice them to do so by offering incentive packages, such as a discount of up to 15 percent on their next golf round when they sign a family member or friend for a trial membership.

As a golf course owner or manager interested in gaining more membership and generating more revenue, you’ve got to create an exceptional golf course marketing plan. Similarly, utilize some if not all the marketing methods in this plan to achieve your goal. Don’t forget to optimize your primary online advertising efforts.

5 Real-World Examples of Machine Learning and Artificial Intelligence

Machine learning (ML) is a subset of artificial intelligence (AI) that focuses on giving computer systems the ability to improve from their experiences without being explicitly programmed by an outside source. Put another way, it allows for computer programs to analyze data and use it to learn for themselves. Machine learning methods are sometimes grouped under the umbrella of deep learning, but a machine learning algorithm can generally be placed into the category of supervised or unsupervised learning.

The supervised machine learning approach allows a program to apply concepts previously learned to new data using pattern recognition and labeled examples. Essentially, the machine is shown how to properly perform a function and is then able to infer how to perform the function based on the training data.

The unsupervised machine learning approach involves the training of an algorithm without classified or labeled data. This allows the algorithm to perform functions using unstructured data, enabling unsupervised algorithms to perform more complex tasks than their supervised counterparts.

There are a wide variety of machine learning models that fit one of these two categories, or represent a combination, and each machine learning model is useful for specific tasks. Sets of algorithms are gathered in neural networks which are somewhat comparable to the human brain. The following are just some of the practical applications of machine learning.

1. Classification

It’s hard to overstate the applications of machine approaches when it comes to classification and categorization. The supervised machine learning approach is particularly suited to these tasks since it uses known labels to construct a data set. These tasks essentially consist of diving groups of data each into a separate category. Classifier systems are integral to all computer fields as they are the basis of organization. Without classifiers, all other ML applications would be impossible, from big data applications to a small relational database.

2. Image recognition

One of the most common uses of machine learning is image recognition. This is a process of identifying key features or objects present in digital images. A good example of this is face detection. It also has many more applications in analysis such as pattern recognition, individual face recognition, letter recognition, and more. While there are many techniques available to achieve these goals, using a machine learning approach has become the preferred method in recent years.

Optical character recognition can be taken a step further through sentiment analysis. This is a real-time application of machine learning that utilizes data mining of text to determine the sentiment of the author. This can be particularly useful for data analysis and storage and can help organizations quickly determine metrics such as customer satisfaction.

3. Video surveillance

Being able to properly identify a person in frame on security camera footage is extremely important, and video surveillance is one of the more advanced machine learning applications. Video files contain much more information than text or image files, and extracting all useful information is crucial. An ML algorithm can track a person across multiple frames of a video and identify them based on walking pattern and other identifying features or behavior, with facial recognition being the most prominent. Even a glimpse of a potential offender in the image can be useful, and machine learning methods are invaluable to analysts trying to make the most of security footage.

4. News coverage

As natural language generation continues to advance, it’s actually possible for bots to use a database of local information, historical data, or any other relevant sources to write news stories. This is often done to cover gaps in local news coverage, and many news outlets such as USA Today, Reuters, and Buzzfeed have used news bots to create stories and make predictions as to how news will spread. News bots can also be used to analyze sources, and some have even been able to convert simple stories into short videos and narrate them thanks to computer speech recognition.

5. Financial security

Naturally, cybersecurity is one of the top priorities for any financial institution, and it’s one of the most important applications of machine learning. Banks use ML methods to detect fraudulent transactions and alert their clients to the possibility of such activities. This is done by analyzing financial activities and delivering risk scores to make predictions about fraudulent actions.

Of course, online retailers and payment services also need to implement impeccable fraud detection as well because recovering from cyberattacks can be much more difficult than preventing them in the first place.

6. Computer speech recognition

Sometimes referred to as automatic speech recognition, this is the transformation of spoken word into text, and it makes data entry much simpler as the spoken word is significantly faster than typing speed. Of course, the machine learning applications go far beyond dictation now that smartphones and digital assistants have become so prevalent.

Machines can now easily understand a speech signal, a fact consumers take advantage of every day when they use voice search in a search engine or instruct Alexa to choose their next movie. Speech recognition can even allow users to directly speak to chatbots, since ML techniques can “translate” sound waves into bits, although there are still some challenges, such as speech speed, that can make the translation difficult. Still, this technology has already found its way into every day life for many.

7. Transportation

How often do you bring up google maps while driving? Some of the most useful features of this service are only possible thanks to machine learning. A good example of this is its ability to predict traffic or bus schedules. This is done by collecting location data for vehicles and then accounting for anticipated stop/slow times to give a real-time estimate of traffic and delays.

Machine learning is also used by other services like Uber. For example, Uber is able to anticipate rider demand and direct it’s driverless cars thanks to data gathered and analyzed from sensors and cameras placed on vehicles.

8. Medical services

Health care is one of the most noble uses for machine learning, and applications can range from quickly scanning test results for breast cancer to using artificial neural networks to mimic the thought processes of human brains and gain deeper insights into our own minds.

Machines can even be used to make a medical diagnosis in certain circumstances where patients outnumber doctors or where fatigue could lead to harmful errors. For example, the Infervison AI is being used in China to catch cases of lung cancer early. Without this machine, the lack of qualified radiologists would make saving many lives near impossible.

Of course, not all applications are life and death. Machine learning can be used to make simple aspects of doctor visits easier, such as therapy planning for your next session.

9. Retail and service

Machine learning examples in real life like many retail and customer service jobs are more efficient by making it easier than ever for customers to buy products and by improving the level of customer service that can be provided. Consider the product recommendations you’ll find on sites like Amazon and Google. These sights have studied the products that interest you, and they bring similar products to your attention.

Customer support has also improved dramatically in more recent years now that customers can interact with chatbots and choose their communication methods when contacting customer support. Managers in nearly any field can now do their jobs easier as well thanks to virtual personal assistants and customer analytics technology.

10. Social media

Social media sites like Twitter and Facebook can use programs that automatically search for objectionable content and delete it or to recommend certain posts to users. Machine learning is used at Pinterest to search through the millions of pins uploaded each day and to optimize their ads. Essentially any social media site could use deep learning for information extraction and further analysis of the millions of ideas that get posted each day.

For some more detailed examples of machine learning, refer to this video from edureka!

How To Choose A High-Quality LED Display Mask

The plug-in mask of the LED display is planned to protect the LED from accidental damage. It plays a vital role in the display of the entire screen. So, how to choose a high-quality LED display mask?

Novastar MCTRL600 LED Screen Controller

The use of modular planning can facilitate the rapid replacement of modules or equipment on site, or the adjustment of the black level of the external appearance of the screen. The light trap plan selected for the mask can absorb the external light to the greatest extent, and reduce the “scouring effect” of the outer surface of the screen as much as possible; and the mask eaves of the common shape plan can remove rain and snow to avoid the formation of visual obstacles on the LED light .

Regarding an LED display, the information that the online merchant audience can directly see is the LED light and the mask. The function and weatherability of the mask greatly affect the function and durability of the LED display. The selection and treatment of the mask is also the key to the continued beauty of the display.

Selection of Data

PC + 10% GF is used for mask information; pure black and black masterbatch, anti-UV agent and flame retardant are added, and the flame retardant grade is 94-V0. Strong anti-deformation performance, good flatness, not easy to fission, and can effectively protect the influence of ultraviolet rays on the occurrence of data.

Appearance Treatment

The exterior is sprayed with UV-resistant high-temperature service matte black oil, which is non-reflective and ink-colored. After the entire screen is assembled, the black-screen ink-color is uniform and common, and there is no modularity.

A Series of Protection Planning

Including sun visor planning, anti-reflective planning on the front of the mask, elimination of modular planning, etc. can make the mask no water, no dust, anti-glare, anti-mosaic.

To Know More Get Touch with Us Now:
www.ledscreenparts.com
Email: sales@ledscreenparts.com
WhatsApp: +86 133 1654 1431
Hotline: 86 0755-23591491

pressure testing

Leak Testing & Pressure Testing

Intelligent Pressure Testing and Rate of Change

Pressure testing specifications imposed by verification body standards include the following parameters:

  • Test Pressure
  • Hold Period
  • Allowable Pressure loss (over the hold Period)

Thorough pressure testing specifications will also include:

  • Min Test Pressure
  • Max Test Pressure
  • Improving Trend [True/False]

To aid in testing, Test Pressure and Hold Period can be combined into a rate of change (ROC). For example, where the Hold Period = 10min and the Allowable Pressure Loss = 30psi, the Average Allowable ROC = 3psi/min. That is, if the average rate of pressure change during the 10min Hold Period =< 3psi/min, then the hold and allowable loss component of the test specification will have been achieved.

Once we know the Average Allowable ROC, we apply it to a test by sampling a short duration of pressure x time data and multiply it out to display it as psi/min, then compare that to the specified Average Allowable ROC.

Pressure Test Result Prediction with Average Allowable Rate of change

The DARTT Recorder samples data over a few seconds, removing motion induced pressure noise (vessel or rig heave causing water hammer) and displaying psi/min.

So why is using the ROC of such significance?

1) Typically, the ROC will be met well before the end of a pressure test Hold Period.

2) You cannot pass a pressure test until you have met the Average Allowable ROC

Note: The image below shows the pressure line turn from blue to green as the pressure tests ROC meets or exceeds the Average Allowable ROC for the pressure test specification. You can see approximately 1.5 min in to the 5 min hold period, the DARTT Recorder is showing an inevitable pass.

pressure test

Save Time Pressure Testing with a DARTT Recorder

ROC displayed during a test can tell the operator not to “bump” pressure when the ROC has been met and the predicted end test pressure will not be below the minimum test pressure.

The ROC User Interface, combined with the DARTT Recorders other test health functions, such as “Trend” and “Prediction”, can save a lot of time when pressure testing. They also make trouble-shooting leaks significantly faster and more definitive.

Alternatively, if you have not met the ROC, and the test is not showing an “Improving Trend”, then the test is not going to pass as things stand. Most likely caused by a leak somewhere in the system that needs rectifying, so prolonging the hold period is wasting time.

Test with confidence

ROC, Trend and Prediction functions give an unprecedented level of confidence in the results during the test. Having a pressure-testing tool that can provide an objective pass/fail based on the given criteria removes the second-guessing and allows the focus to be on the next step, not whether the last step was correct.

Further Application of the DARTT Recorder ROC Pressure Test Assessment

View Full Article on https://www.dartt.com.au/blog/pressure-testing-and-rate-of-pressure-change-psimin

Save a lot of time without reducing quality by pressure testing these and similar connections until the Average Allowable ROC has been met. Very little (if arguably any) assurance is gained by holding such a pressure test beyond this goal.

Consider running Riser for a BOP or Intervention System. It is desirable to confirm each Riser connection before running the next. Usually once the BOP/Intervention system has been landed and latched, a final pressure test re-tests all previously tested connections.

Bright Computing Select XENON as an Asia Pacific Service Partner

XENON, an Australian leader in high-performance computing solutions, has collaborated with Bright Computing, a global leader in cluster and cloud infrastructure automation software, to become a Bright service partner for the Asia Pacific region. XENON can install and configure Bright Cluster Managersoftware on its GPU and CPU HPC systems, as well as offer specialised training, management and support services, to deliver supercomputing clusters that are easy to deploy and use for enterprise, government, finance, and healthcare and education mid-market customers throughout this allocated region.

Together, Bright Computing and XENON will empower organisations to manage complexity and build scalable high-performance computing environments.

Lee Carter, VP Alliances at Bright Computing, commented; “We are delighted to have XENON join our Bright Service Partner community to deliver professional services, systems integration, and training to organisations in Asia Pacific. XENON has a strong reputation across the region, and we are excited to have their specialist skills available to assist customers deploying Bright technologies for high-performance computing and AI Solutions.”

Bright recently launched Version 8.2 of their product portfolio which incorporates new capabilities for managing edge computing, improved workload accounting/reporting, and support for 64-bit ARMv8 processors. The new release also comes with PythonCM2—an all-new way to interact with Bright Cluster Manager using Python—and features some big increases in performance.

Bright 8.2 also features some significant under-the-hood improvements that deliver a five-fold reduction in the amount of inter-node traffic generated for management. This frees up more bandwidth for job-related communications and improves the overall performance footprint of the entire cluster. Bright OpenStack 8.2 now includes the 18th release of OpenStack, Rocky. This release of OpenStack addresses the new demands for infrastructure—driven by use cases like AI, machine learning, and NFV—and delivers enhanced features and support for diverse hardware architectures including bare metal. Bright 8.2 also includes support for Ceph v13.2.0 (Mimic).

Bright Cluster Manager for Data Science has been expanded, adding the ability to schedule containerised Spark service through Kubernetes with an NGINX proxy server as ingress controller, and the ability to deploy and manage multiple Kubernetes clusters in a single Bright Cluster Computing.

BRIGHT FOR DEEP LEARNING

Bright empowers organisations to gain actionable insights from rich, complex data. To achieve this, Bright offers a comprehensive deep learning solution that includes:

  • A modern deep learning environment: Bright provides everything needed to spin up an effective deep learning environment, and manage it effectively
  • Choice of machine learning frameworks Bright Cluster Manager provides a choice of machine learning frameworks, including Caffe, Torch, Tensorflow, and Theano, to simplify deep learning projects
  • Choice of machine learning libraries: Bright includes a selection of the most popular machine learning libraries to help access datasets, including MLPython, NVIDIA CUDA Deep Neural Network library (cuDNN), Deep Learning GPU Training System (DIGITS), and CaffeOnSpark (a Spark package for deep learning)
  • Supporting infrastructure elements: Bright takes care of finding, configuring, and deploying all of the dependent pieces needed to run deep learning libraries and frameworks, and includes over 400MB of Python modules that support the machine learning packages, plus the NVIDIA hardware drivers, CUDA (parallel computing platform API) drivers, CUB (CUDA building blocks), and NCCL (library of standard collective communication routines)

For more information regarding implementation and support for Bright’s Cluster Manager software please contact XENON.

ABOUT XENON

XENON is an Australian leader in High Performance Computing solutions. XENON’s innovative products and technology are designed to tackle the most data intensive and complex visualisation challenges, allowing its clients to focus on breaking new ground in their respective fields. Whether it’s high performance computing, network design, server and storage solutions or visual workstation technology being sought, it has delivered tailored solutions in a variety of demanding environments including science, defence, manufacturing, precision medicine, finance, broadcasting, motor racing, education and telecommunications.

Recognised and trusted as a partner to achieve the extraordinary, its talent lies in applying new thinking and ideas to create pioneering solutions that uniquely address client’s needs. Further information about XENON.

ABOUT BRIGHT COMPUTING

Bright Computing is the leading provider of platform-independent commercial cluster management software in the world. Bright Cluster Manager, Bright Cluster Manager for Data Science, and Bright OpenStack automate the process of installing, provisioning, configuring, managing, and monitoring clusters for HPC, big data, machine learning and OpenStack environments. Bright’s products are deployed in data centers around the world for organizations in healthcare, manufacturing, oil & gas, energy, pharmaceutical, financial, academic and government. Bright has reseller agreements and technology partnerships with leading enterprise IT providers.

Banner Ad Campaigns

Tips on creating Android & iPhone apps for speaking events

At FIT we recently pub­lished an iphone app for a large design event based in Lon­don, so can share some insights into cre­at­ing an iphone or android app for a speak­ing event of this kind. Below are a set of 10 insights, please enjoy at your convenience.

1. CRE­ATE A DYNAMIC LIST OF SPEAK­ERS AND BIO­GRAPHY THAT IS DRIVEN BY SOME KIND OF CMS.

As is often the case one or two speak­ers will drop out or change the topic of their talk. When sub­mit­ting iphone apps to the app store it can take time to get your app approved, which is not what you want when the event is fast approach­ing. You may some­times be able to get an exped­ite request, how­ever Apple can be quite grumpy about this.

2. MAKE YOUR CON­TENT AVAIL­ABLE OFFLINE.

You can’t always guar­an­tee that there will be inter­net con­nec­tion at the event. It would be a dis­aster if an attendee opened the app only to find a screen of blank nothingness.

3. HAVE CON­TENT THAT UNLOCKS AFTER THE EVENT.

Event apps can often be throw away, so you can increase their sell by date by includ­ing links that will open after the event is fin­ished. This will make your app longer liv­ing and more con­tent rich.

4. MAKE SURE YOU HEAV­ILY ADVERT­ISE YOUR APP OTH­ER­WISE NO ONE WILL DOWN­LOAD IT.

Banner Ad Campaigns is in the app is just as import­ant as cre­at­ing it in the first place.

5. ALLOW YOUR ATTENDEES TO CONNECT.

At events one of the primary reason for attend­ance is to net­work, how­ever this is often too dif­fi­cult when there are so many attendees! Per­haps have attendees details within the app, so they can eas­ily con­tact one another before, dur­ing and after the event.

Banner Ad Campaigns

6. ALLOW USERS TO SHARE CON­TENT DIR­ECTLY FROM THE APP.

Have a link to Twit­ter that will open the hashtag for the event in the nat­ive twit­ter app.

7. THINK ABOUT INCLUD­ING A SURVEY.

Attendees would often like to have the chance to leave their opin­ions and feed­back. Per­haps think about includ­ing a short sur­vey for them to fill out.

8. INCLUDE A FLOOR PLAN.

If you are hold­ing a large event think about includ­ing a map of the event, this will encour­age users to use the app more.

9. ADD DIR­EC­TIONS TO YOUR EVENT.

Many people have trouble loc­at­ing events, so think about mak­ing their life easier by hav­ing dir­ec­tions to the event.

10. CHECK-IN WITH THE APP.

Think about hav­ing a fea­ture that allows attendees to RSPV for the event using the app. Once at the event attendees could also check-in/register using the app. You will always have to have other means of access­ing tick­ets, how­ever if there is an option to check-in within app it will encour­age greater usage of your applic­a­tion.
FIT Digital is a cre­at­ive digital mar­ket­ing agency based in Lon­don. If you would like to dis­cuss a pro­ject, please get in touch.

Robust Control of Continuum Robots using Cosserat Rod Theory

XENON with CSIRO has collaborated to develop the XENON/CSIRO GPU Computing Support Program, aka Student Bragger which provides compute nodes in support of research projects and GPU computing in Australia. We are proud to present our first research paper:

“Robust control of continuum robots using Cosserat rod theory”
By Ahmad Abu Alqumsan, Suiyang Khoo, Michael Norton
School of Engineering, Deakin University, Geelong, Australia

ABSTRACT

In this paper we introduce the first robust control for continuum robots that are modelled by Cosserat Rod theory. Constituted from deformable elastic backbones, continuum robots are highly nonlinear and complex. Current control approaches tend to overcome this obstacle by adopting assumptions to the robot’s structure aiming to develop models that are both accurate and applicable for real time control applications. The drawback of such approaches is that maintaining those modelling assumptions restricts the robots expected performance. Here, we overcome the drawbacks by utilizing a dynamic model based on Cosserat Rod that is free from those assumptions and capable of accommodating the backbone general deformations. This general model has not been used in robust control design before as it is computationally expensive to simulate and be used for real time control applications. In this paper, we solved the expensive computation problem by employing a sophisticated numerical method known as the Generalized- α method. For the control part, a robust controller is designed based on sliding mode. To avoid drastic changes in the actuating tension, control input saturation is considered in the design process. Simulation examples are included to verify the effectiveness of the proposed design.

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